Thursday 5 April 2012

Jess Gell-Question 5-How did you attract/address your audience?

  • Certificate Rating '15' information from the BBFC
    Before we started deciding on what to include in our film, we had to check to BBFC Certificate Ratings to make sure that we didn't include anything that was 'inappropriate' for our audience, as we were including implicit references to violence, and alcohol use. The certificate rating didn't particularly restrict us, as we weren't intending on showing swearing, drugs or nudity in our film.
    We made sure that our film offered the audience pleasures conventionally offered by thrillers, such as giving audience a thrill from being scared, and giving them the opportunity to be 'detectives'. For example the burning of the photos of the policemen offers audience pleasure, as the psychological element of it might even scare them. Additionally, the fact that the main character is marking 'x's on maps and burning photos might make the audience try and guess at what he is going to do later on in the film.

    Title of film
    As our audience had varied preferences and tastes it was quite difficult to appeal to every one of them, however we still tried to appeal to some elements of these preferences. For example:
    ·         Genre: There was an interest in crime and gangster films, so we made our film a hybrid of this genre and thriller. The title 'Vice Vendetta' reflects this aspect, as 'Vice' refers to the 'Vice Squad' in the police force, and 'Vendetta' suggests that there is going to be some sort of revenge and violence/crime.
    Inclusion of Black/British and White/British characters
    ·         Ethnicity: The ethnicity of our audience was predominantly White/British and secondly Black/British, so within the pictures of the police force we used pictures of black and white people.
    ·         Soundtrack: Our soundtrack originally comprised of just piano and strings, as we thought it fitted the sinister element of the film well. However we later added atmospheric synthesisers. As well as adding an eerie atmosphere to the soundtrack, we also felt that it would appeal to our audience, as one of the modal preferences in music genres is hip/hop, where synthesisers are often used.

    We also wanted to make our film aesthetically appealing and engaging to the audience through sound and visuals, because an opening to any good film should intrigue the audience and make them want to watch the rest of it. To engage our audience we used the following techniques:
    ·         Visual effects: In post production we added visual effects such as reversing and changing the speed of shots, using the 'cutaway' technique to overlap shots, and finally using the 'grainy film' and 'x-ray' effects to change the appearance of shots.
    ·         Frequent cuts/ varied shot length: The length of the shots in our film were originally too long, and after getting some audience feedback on them, we realised that we needed to make the film cut more frequently between different shots so that the audience didn't get bored of looking at the same thing for too long. Although thrillers such as 'The Birds' use lengthly shots to create tension, I felt that the shorter length worked just as well, as it was more dramatic.
    ·         Variation of shots: Again, the variation of shots made sure that the audience had an array of different things to focus on in the film. Furthermore the constant movement of the shots made sure that the audience weren't stuck in once place.
    I think that our audience research should have featured more questions about what the audience would want to see in a thriller film, as it was more of a general questionnaire. If we had firmly established at the beginning of the questionnaire to our audience that we were definitely making a thriller film, I think it would have been easier to know what to include in our film that would appeal to them.

No comments:

Post a Comment